American Eagle is an iconic brand that speaks for itself. As they reached out to the European market they needed a European partner. That would be us.
American Eagle launched their European E-commerce website in october 2020. They needed to radically scale their activities and penetrate a foreign market.
In their search for a steadfast and effective partner with insights in the European markets American Eagle reached out to our people . We ended up setting up their internal procedures for marketing activities – both strategically and operatively, as well as maintaining their paid advertising (i.e. what we do best).
The retrospect – summary
By starting out with a well thought out marketing strategy, the brand accelerated greatly on the new market. We were able to identify the correct targets, channels and creative processes to create the best conditions possible for American Eagle. In the long run it served to transfer their success-story on the North-American continent to Europe. We ended up entering 10+ markets.
This company was founded in frustration with an agency system that is largely tied to a number of hours instead of striving to improve results.